Using the Power of the Unconscious to Increase Sales
It‘s estimated that over 90% of consumer behavior is unconscious. Understanding the unconscious motivations of your customers can help you attract new customers, strengthen your brand positioning, and increase purchasing potential.
52-Week Branding Program
Would you like year-round assistance with your marketing and branding efforts? The Cult Branding team can support your marketing initiatives with clear insights and strategic direction throughout the year. Take advantage of our branding process to help bring unity within your own team so you can begin executing a consistent 52-week branding initiative.
Insert Your Problem Here
Do you have a specific marketing challenge you’d like to tackle? Is there a particular tension or unknown variable that, if solved, would catapult your marketing efforts? The Cult Branding team is here to help. We are skilled and experienced at solving the most challenging marketing and branding problems.
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Cult Branding Blog
Cult Brands—companies with unusually high levels of brand loyalty—have learned to serve a special group of customers. Harley riders, Mac users, Parrot Heads, Trekkies, MINI drivers, and the like represent a core group of people at the heart of each brand. We call this special breed of customers Brand Lovers. Embracing Your Brand Lovers Brand [...]
Marketing is the practice of allocating resources to gain awareness and consideration from future customers for purchase of a product or service. Marketing is about creating customers. A brand is a relationship, formed and shaped by all the emotions and ideas that the customer associates with a product or service that create a distinct customer [...]
The relationship between Cult Brands and their Brand Lovers is mutually beneficial. We’ve already talked about the increased profitability and competitive advantage Cult Brands enjoy, so let’s take a look at what Brand Lovers get out of the deal. Brand Lovers enjoy a real sense of satisfaction, accomplishment, and belonging from the relationship. Their self-image [...]
People have two parents; Cult Brands, however, are born from the multitudes. A Cult Brand is born when a group of individuals rally around a brand’s lifestyle. This group is drawn together by a set of complex psychological factors that psychiatrist Carl Jung called participation mystique. The Magic of Participation Mystique As human beings, we [...]
Who we are:
The Cult Branding Company is a research-based consulting firm that delivers consumer insights and strategies that contribute to measurable growth in market share and profitability. We’re experts in customer loyalty and brand development. We utilize proprietary research methods to uncover the psychology and behaviors of your customers and to translate those insights into effective strategies for cultivating loyalty, increasing ROI, and accelerating top-line revenue growth. We work with private and public brands, regional and international.