Archetypal Discovery Research
Everyone knows that great brands have compelling stories, but you need to have the right archetypes driving your story in order to connect with your customers. Not every brand draws their power from the same archetypes. Using a multi-phased process, we uncover the archetypal images your customers subconsciously associate with your brand. Merging the right archetypes with an engaging brand story creates powerful marketing messages and attracts loyal customers to your business.
Customer Intelligence Playbook
What if you could peer inside your customer’s mind? Our Customer Intelligence Playbook is the most comprehensive strategy guide on the market, offering visionary leaders big ideas to move their businesses forward. Elegantly integrating big data research with consumer analysis, humanistic psychology, and marketing best-practices, the Playbook provides an actionable guide for attracting more loyal customers and maintaining an inspirational vision for the organization.
Cult Branding Process
Executives often have conflicting opinions on what direction to take their business. The Cult Branding Process puts the leadership team on the same strategic path by clearly defining the organization’s core values and an improved vision for the brand. Our proven customer-forward process provides the tools to ignite customer passion within the organization and create an enduring customer experiences that persuade customers to line up, devoted hearts in hand.
Inspiring the world's greatest brands:
Sharing our insights with the global business community:
Marketing Training Courses
Become a Master Marketer
Gain access to a treasure chest of marketing insights and strategies for today’s business leaders entrepreneurs.
Deepen your knowledge of Cult Branding, marketing strategies, consumer insights, and brand loyalty. And get ready to apply your new ideas to your business right away!
Cult Branding Blog
The latest big marketing ideas to transform your business:
Perhaps the most important thing to take away from Maslow’s Hierarchy of Human Needs is his realization that all human beings start fulfilling their needs at the bottom levels of the pyramid. In short, we fill our lower physiological needs first. Higher needs like safety, esteem, and social interaction are insignificant when one’s drive is [...]
In our visit to the National Retail Federation’s Big Show last month, we had the opportunity to hear Ginni Rometty, the CEO of IBM, discuss the technological trends that are shaping the future of retail. Thanks to the explosion of new data, the business landscape is shifting. Rometty sees data as the world’s vast new [...]
As Peter Drucker noted, marketing and innovation are the two primary drivers of any business. Developing marketing intelligence is vital for organizational leadership. Knowing the various marketing weapons at your disposal will help you explore new ways to approach your customers. We put together a list of 52 different types of marketing strategies you can [...]
You understand that the game of modern business isn’t won by capturing the next transaction. You’re passed that. Now you’re learning how to relate to your customers. Look at any of your personal relationships to see how difficult relating to another human being can be. Here, you’re tasked with relating to a customer—someone you don’t [...]
Who we are:
As the leader of your organization, you'll be hiring the leading minds in consumer insights. The Cult Branding Company is a specialized consulting firm that delivers penetrating insights and strategies that help you build stronger relationships with your customers. We’re experts in customer loyalty, brand development, organizational transformation, and leadership training.
Combining big data analysis with humanistic psychology, we utilize proprietary research methods to uncover the psychology and behaviors of your customers and to translate those insights into effective strategies for cultivating loyalty, increasing ROI, and accelerating top-line revenue growth. We work with private and public businesses, regional and international.