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Market Research

Everyone knows that great brands have compelling stories, but you need to have the right archetypes driving your story in order to connect with your customers. Not every brand draws their power from the same archetypes. Using a multi-phased process, we uncover the archetypal images your customers subconsciously associate with your brand. Merging the right archetypes with an engaging brand story creates powerful marketing messages and attracts loyal customers to your business.

Marketing Playbook

What if you could peer inside your customer’s mind? Our Customer Intelligence Playbook is the most comprehensive strategy guide on the market, offering visionary leaders big ideas to move their businesses forward. Elegantly integrating big data research with consumer analysis, humanistic psychology, and marketing best-practices, the Playbook provides an actionable guide for attracting more loyal customers and maintaining an inspirational vision for the organization.

Business Strategy

Executives often have conflicting opinions on what direction to take their business. The Cult Branding Process puts the leadership team on the same strategic path by clearly defining the organization’s core values and an improved vision for the brand. Our proven customer-forward process provides the tools to ignite customer passion within the organization and create an enduring customer experiences that persuade customers to line up, devoted hearts in hand.

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Cult Branding Blog

The latest big marketing ideas to transform your business:

How to Start a Cult

Heaven’s Gate, Jonestown, Scientology, Manson Family … destructive cults abound. Destructive cults manipulate their members and do not care about their well being. It’s no wonder why “cult” has become a dirty, four-letter word. Not all cults, however, are destructive. At its core, a cult can be defined as a group that demonstrates “great devotion […]

Campbell’s Major Contribution to Consumer Insights

A long time ago, humans started telling stories. Our first stories were drawn on cave walls. We started sharing stories even before we developed language. Humans have been obsessed with stories ever since. Stories teach us. They bring order to our lives. In many ways, story define who we are. Stories give us meaning. Marketers […]

3 Forces That Motivate Your Customers’ Decisions

Do you know what motivates your customers to buy from you? Do you know why they choose one brand over another? Do you know what drives one customer to become loyal while many others do not? These are important questions, the answers to which will inform virtually everything your organization does. But truthfully, they are […]

Maslow’s Simple Secret for High-Performing Business

Over seventy years ago, Abraham Maslow asked a great question. While most psychologists of his era were focused exclusively on diagnosing and treating mental illness, Maslow inquired: What does mental health actually look like? This single question led to a new understanding of what it is to be human: what motivates us, how we grow, and what […]

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Who we are:

As the leader of your organization, you'll be hiring the leading minds in consumer insights. The Cult Branding Company is a specialized consulting firm that delivers penetrating insights and strategies that help you build stronger relationships with your customers. We’re experts in customer loyalty, brand development, organizational transformation, and leadership training.


Combining big data analysis with humanistic psychology, we utilize proprietary research methods to uncover the psychology and behaviors of your customers and to translate those insights into effective strategies for cultivating loyalty, increasing ROI, and accelerating top-line revenue growth. We work with private and public businesses, regional and international.

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