Everyone knows that great brands have compelling stories, but you need to have the right archetypes driving your story in order to connect with your customers. Not every brand draws their power from the same archetypes. Using a multi-phased process, we uncover the archetypal images your customers subconsciously associate with your brand. Merging the right archetypes with an engaging brand story creates powerful marketing messages and attracts loyal customers to your business.
What if you could peer inside your customer’s mind? Our Customer Intelligence Playbook is the most comprehensive strategy guide on the market, offering visionary leaders big ideas to move their businesses forward. Elegantly integrating big data research with consumer analysis, humanistic psychology, and marketing best-practices, the Playbook provides an actionable guide for attracting more loyal customers and maintaining an inspirational vision for the organization.
Executives often have conflicting opinions on what direction to take their business. The Cult Branding Process puts the leadership team on the same strategic path by clearly defining the organization’s core values and an improved vision for the brand. Our proven customer-forward process provides the tools to ignite customer passion within the organization and create an enduring customer experiences that persuade customers to line up, devoted hearts in hand.
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A customer named Lisa walks into your store. As she roams the aisles, her eyes gaze at an endless sea of colors and forms. She isn’t overwhelmed; she’s accustomed to endless choice. Her mind is elsewhere. Something her daughter asked her this morning amuses her. She feels joy. Now she wonders if her husband kissed […]
Your customer has many options. She can meander into your store or stop by your competitor. On her devices, she can do the same or let Google offer dozens of other alternatives she might not even know exist. How does she really make her decision on where and what to buy? More importantly, what can […]
Susan is the CEO of a national chain of fashion apparel department stores. David is the CEO of a competing brand. Both Susan and David have been at the helm for five years. Accomplished and talented professionals, they have each earned their positions. Sharp-minded and effective executives, they are capable of leading with vision. Although […]
Heaven’s Gate, Jonestown, Scientology, Manson Family … destructive cults abound. Destructive cults manipulate their members and do not care about their well being. It’s no wonder why “cult” has become a dirty, four-letter word. Not all cults, however, are destructive. At its core, a cult can be defined as a group that demonstrates “great devotion […]
Who we are:
As the leader of your organization, you'll be hiring the leading minds in consumer insights. The Cult Branding Company is a specialized consulting firm that delivers penetrating insights and strategies that help you build stronger relationships with your customers. We’re experts in customer loyalty, brand development, organizational transformation, and leadership training.
Combining big data analysis with humanistic psychology, we utilize proprietary research methods to uncover the psychology and behaviors of your customers and to translate those insights into effective strategies for cultivating loyalty, increasing ROI, and accelerating top-line revenue growth. We work with private and public businesses, regional and international.