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Featured Articles
NEWS
Oct 23, 2008
MINI Mania Across the States
by Salim Bueno
Monterey, California. It’s early morning. Hundreds of MINI’s line up. It’s not a new shipment of cars; in fact some of these MINI’s have driven from as far as Florida. Why are all these MINI’s gathered? For one of the biggest events in motoring history: MINI Takes the States.
Oct 23, 2008
MINI Mania Across the States
by Salim Bueno
Monterey, California. It’s early morning. Hundreds of MINI’s line up. It’s not a new shipment of cars; in fact some of these MINI’s have driven from as far as Florida. Why are all these MINI’s gathered? For one of the biggest events in motoring history: MINI Takes the States.
INSIGHTS
Oct 29, 2008
An Experience to Remember
by Jenny Lee, PhD
Marketers have asked the perennial question: What makes customers happy? Cult Brands have already cracked the code. By definition, Cult Brands sell lifestyles and provide opportunities for their brand lovers to make experiential purchases.
Oct 29, 2008
An Experience to Remember
by Jenny Lee, PhD
Marketers have asked the perennial question: What makes customers happy? Cult Brands have already cracked the code. By definition, Cult Brands sell lifestyles and provide opportunities for their brand lovers to make experiential purchases.
STRATEGY
Nov 11, 2008
I Have THE Answer
by Aaron Shields
Every marketing company has the answer. But, solutions to marketing problems aren’t simple 2+2=4 answers.
Nov 11, 2008
I Have THE Answer
by Aaron Shields
Every marketing company has the answer. But, solutions to marketing problems aren’t simple 2+2=4 answers.
Cult Branding Headlines
11
Archetypal Branding: Cult Branding 2.0
by Aaron Shields10
I Have THE Answer
by Aaron Shields10
MINI Mania Across the States
by Salim Bueno
Nov 11, 2008
Oct 29, 2008
Oct 23, 2008
I Have THE Answer — by Aaron Shields
Oct 29, 2008
An Experience to Remember — by Jenny Lee, PhD
Oct 23, 2008
MINI Mania Across the States — by Salim Bueno
Who wants a cult brand?
- “After reading The Power of Cult Branding, you are going to want to create one as soon as possible. The logic, the strategies, and the tactics are spelled out for you in comprehensive detail.”
—Al Ries, author of The 22 Immutable Laws of Branding and chairman, Ries & Ries Inc.
