Cult Brands
The BusinessWeek/Interbrand annual ranking of the world's most valuable brands shows the power of passionate consumers

Rise of The Cult Brand
BusinessWeek article on world’s most valuable brands

“Want to Persuade? First, Delight!”
On Clickz.com

Your Station can be a Cult Brand like Harley or Apple
A No-Nonsense Marketing Smart Tip

Cult Brands: Lessons Learned At Apple, ESPN, and PepsiCo
A Report from Harvard Business School

Building the Cult Brand
On MacTribe.com

Licensing Your Brand: A Huge Opportunity
On RadioInk.com

Understanding Cult Branding
From The Economic Times

Are You a Brand? Does It Matter? Your brand is you. And word of mouth, say the experts, is the best way to build it.
From OWS Magazine

Word-of-Mouth Resources: Related Links

The Hero with a Thousand Faces
by Joseph Campbell

The Masks of God
by Joseph Campbell

The Power of Myth
by Joseph Campbell with Bill Moyers

Guns, Germs, and Steel: The Fate of Human Societies
by Jared Diamond

Harley-Davidson Evolution Motorcycles
by Greg Field

Volkswagen: Beetles, Buses & Beyond
by James M. Flammang

Psychology
by Peter Gray

The Jimmy Buffett Scrapbook
by Mark Humphrey

Archetypes and The Collective Unconscious
by Carl G. Jung

Man and His Symbols
by Carl G. Jung

The Cult of Mac
by Leander Kahney

The Maslow Business Reader
by Abraham H. Maslow

Maslow on Management
by Abraham H. Maslow

Cults in Our Midst
by Margaret Singer

Just for Fun: The Story of an Accidental Revolutionary
by Linus Torvalds and David Diamond

Word-of-Mouth Resources:
Books to help you better understand Word-of-Mouth

Harley-Davidson – The Spirit of America

Harley Magic

Live by The Bay: Jimmy Buffett

Parrot Heads in Paradise: A Key West Phlocking

Trekkies

Trekkies 2

The World Within: C.G. Jung In His Own Words

Word-of-Mouth Resources: Internet User Statistics