The Forces Behind Customer Loyalty

Understanding how branding influences decisions

(ORLANDO, Fla.) What attracts people to a particular brand? What motivates their loyalty to a product, or to the brands their parents bought? Why do Oprah, Apple, Jimmy Buffet, WWE, and Star Trek have such a huge following? Marketing consultant and cult- branding expert BJ Bueno’s book, The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (Random House/Crown Business, ISBN: 0-7615-3694-9, $24.95), is a fascinating look at how some of the most popular brands created the right combination of position and branding to develop remarkably loyal fans.

The Power of Cult Branding is a fantastic guide for marketers or anyone involved in business wishing to reach their target audience and turn them into repeat customers. It is a smart and savvy presentation of what it takes for a brand to win the positioning battle in today’s crowded marketplace. By presenting case studies of highly successful brands such as Harley Davidson, Volkswagen, and Linux, the book uses tangible examples of success that all marketers aspire to achieve.

“A masterfully instructive book on what it really takes to build a powerful brand today. It should be required reading for students at the country’s top business schools. I recommend it wholeheartedly to entrepreneurs, executives, visionaries, and managers, who should not just read it, but also live by it!” – Edward P. “Ned” Grace III, managing director, Grace Venture Partners

As a guest, Bueno can discuss:

  • What makes a product fascinating to consumers
  • The psychology of marketing and branding
  • The values upon which powerful brands are built and how they connect with human needs
  • The roles customers play in determining whether a brand succeeds
  • Why customers and stores become crazed during the holiday shopping season
  • The branding war during the holidays

Bueno is an innovative marketing consultant and cult-branding expert. He has successfully delivered keynote speeches to the Harvard Business School and other top universities throughout the world, as well as Fortune 500 companies. He is a member of the Retail Advertising & Marketing Association (RAMA) and on the Chief Marketing Officers (CMO) board for top international retailers, which advises companies like Target, Wal-Mart, Washington Mutual, Toys-R-Us and JCPenney. Bueno currently lives in Orlando, Fla. where he enjoys studying and helping clients connect and build relationships with their customers.

For more information, please visit: www.cultbranding.com



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