We wrote the book on Cult Branding
Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? Can your company harness the power of cult branding without blowing a fortune on advertising?
“Who wants a cult brand? After reading The Power of Cult Branding, you will want to create one as soon as possible. The logic, the strategies, and the tactics are spelled out for you in comprehensive detail.”
—Al Ries, author of The 22 Immutable Laws of Branding and chairman, Ries & Ries Inc.
“Ragas and Bueno have not only demystified branding in their brilliant book but also revealed the heart of how to do it with aplomb. And, at the same time, it’s fun to read.”
—Jay Conrad Levinson, author of the Guerrilla Marketing series
“Cult brands, while not easy to create, are among the most powerful. This book will show the way.”
—Jack Trout, coauthor of Positioning: The Battle for Your Mind and president of Trout & Partners Ltd.
