As a marketer, keeping the brand that I steward on track is perhaps the most important and difficult challenge I face daily. The rate of speed at which the world is changing requires significant insights, strategies, and nimbleness. Today’s environment can be a destroyer of brands if one is not consistently in tune with the customer. BJ’s processes provide a deep understanding of the passion that one’s best customers have for the brands they love. This understanding guides the strategies and dialogue within the organization with confidence and alignment that expedites decisions and provides the filter through which decisions are made and positive results are achieved.
BJ and his team at The Cult Branding Company respect and understand what so many strategists miss: Before we can be experts on product or sales or the market, we must first be experts in human nature. The Cult Branding team is not playing with academic exercises. They are working in the real world, and they have a proven track record of building healthy, sustainable businesses for some of the best brands in the world.
We believe our best years lie ahead, but we need stronger, clearer guidelines for decision making. That's why we've chosen to work with The Cult Branding Company.